In May 2015, Facebook Instant Articles opened up for all publishers around the world.  Some were very excited and jumped at the opportunity right away. Blazing fast loading time and immersive visual storytelling features seemed like a new, comprehensive way ...

Backpack journalists are like surfers among bytes and gigabytes of information. They ride the wave smoothly as nothing is happening: stay calm no matter what is a secret weapon of backpack journalists.  Not anyone is capable of leading this way ...

Target audience is just one piece of a pie you reach out to in order to actually try the cake. If you attempt to swallow the whole pie, ordinarly, you’ll end up without a tiny crumble. Bad idea in business, ...

How can blogs and news websites benefit from developing a content strategy, and why nurturing loyal readers is now the only way to build sustainable growth? Millions of people out there. They open their eyes in the morning, reach out ...

If you use Google Analytics or any other analytics platform, you might have heard of GDPR compliance — regulation aimed to control data collection for the EU citizens. European Union adopted a new regulation on data protection called GDPR (General ...

What is a good news headline? This is the question that, sooner or later, strikes almost all publishers.  Is it the one able to provide the highest CTR (click-through-rate)? Well, most editors rely on purely CTR figures to gauge the headline ...

Direct traffic is one mysterious bunch of data that just keeps popping up in your GA reports, while you have no slightest idea what is behind it.  Or maybe, you’re thinking, it’s your solid brand campaigns that got the job ...

There are many technologies available to digital media teams nowadays. While classic platforms like Google Analytics are still the main tools used by everyone in the digital world, Google Analytics alternatives become more and more popular. Below you may find ...

AMP – aka – Accelerated Mobile Pages – is an open-source web component framework developed by Google that is used to integrate into websites to speed up page loading process on mobile devices. This technology was created by Google in ...