You want to measure readership. So, you truly understand who a reader is in the viral age? Is it a person who viewed your article? Is it a subscriber? Before you know, another rush of questions are already swarming around. ...

A homepage of any news source is a brand’s image. It’s a place where your loyal audience, your subscribers come back to. This page is what starts a day for many of your website visitors. Yes, nice design, thought-through sections ...

Many things have been said about headline testing. You’re probably aware of the benefits that implementing headline testing can bring to your workflow. The term itself kind of contains the hint: doing some headline test… Probably to increase CTR (click-through ...

Many people are wondering what does it take to create truly compelling, working piece of evergreen content. What’s going to keep it thriving on top of Google for years? Compelling narrative? Flawless SEO-content? Brilliant backlink profile? We’ve compiled this in-depth ...

Due to drastic changes in the way people consume information, news websites, both niche and mass-market, are facing the necessity of finding new strategies to acquire traffic and unlock new monetization opportunities. In this article, we will talk about evergreen ...

Getting your news site ranked in Google News is a game changer. Appearing there means you automatically get more traffic and, consequently, more options for monetization. In this article, we’re going to provide technicalities imperative to know if you’re planning ...

In this article, we will lay out some strategies that will help you earn reader loyalty.  But first, why does a newsroom need it at all? We’re sure that if you’re searching for info on reader loyalty, you certainly understand ...

In May 2015, Facebook Instant Articles opened up for all publishers around the world.  Some were very excited and jumped at the opportunity right away. Blazing fast loading time and immersive visual storytelling features seemed like a new, comprehensive way ...

Backpack journalists are like surfers among bytes and gigabytes of information. They ride the wave smoothly as nothing is happening: stay calm no matter what is a secret weapon of backpack journalists.  Not anyone is capable of leading this way ...